Diversifying Revenue Streams and Adapting to Digital Transformation

The chapter delves into the revenue breakdown of Hoffman Media's brand Bake from Scratch, showcasing a diverse mix of income sources like subscriptions, advertising, live classes, and baking retreats. It examines the evolving business models of publishing companies, emphasizing the shift towards quality circulation and customer retention over focusing solely on quantity. The discussion also explores the importance of adapting to digital media trends while maintaining the value of print in advertising strategies and reaching subscribers.