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Advance Copywriting Research Secrets, with Caleb O'Dowd

Copywriters Podcast

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Mastering the Urgent Dilemma in Marketing

This chapter explores the concept of the 'urgent dilemma' in advertising, highlighting the need to understand a prospect's pressing problems to craft more effective marketing messages. The speaker shares their experiences in developing a SaaS product for internet business owners while providing a checklist to help identify critical issues that resonate with a wider audience.

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