One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best prospect. Our returning champion today is the incredible Caleb O’Dowd. He was here a few weeks ago when he told us some closely guarded secrets from his book “Monetization: How To Optimize Sales Funnels and Skyrocket Back Ends.” Caleb has worked in some of the toughest and most competitive industries in the world, and he has repeatedly launched and scaled businesses up to seven and eight figures - all through the smart use of great copy and strategic sales funnels. But what was behind the thinking and the copy that went into those promotions? Smart research–something Caleb knows quite a bit about. Although he a legend in his own right among insiders in direct response marketing, Caleb has the rare distinction of having been mentored by the late Gary Halbert, one of the greatest copywriters of all time. Today Caleb will give us some highly important tips and insights regarding research. Probably a few valuable things you’ve never heard before. This is going to be a powerful 30 minutes, so make sure you’re listening closely and ready to take notes. Caleb’s book, Monetization: How To Optimize Sales Funnels and Skyrocket Backend Profits. Get it Here
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