51 - Top of Funnel Outreach with Josh Braun
GTM Live
00:00
Jobs to Be Done, Not the Seller's
Job's to be done is an approach that's not based on how you sell, but rather how people buy. And when you learn how people buy, it changes the game because youe start to understand some of the things chris and i are talking about. So this idea of jobis to be done understanding the journey from the buyer's perspective, not the seller's perspective, is going to change the game. Got ye ye? Let's go over t hear yecote to tofasnga gaodro b ea. That coses isa sa somting yousa sot se.
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