Facebook is finally seeing a credible competitor for the first time in social media. TikTok draws eyeballs of just about every American under the age of 30. With those eyeballs come advertising dollars which would otherwise have been funneled to Instagram or Facebook, at least in part. Ultimately, on how and when will we be able to judge whether Zuckerberg's bet on the Metaverse has been a success? I mean, that's really hard to say.