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How Nintendo (Literally) Changed the Game

Problem Solvers

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Bundling Strategy: The Wii Sports Decision

This chapter discusses the internal debates at Nintendo regarding the decision to bundle Wii Sports with the Wii console. It highlights the contrasting views on short-term profits versus long-term growth, emphasizing how this choice aimed to enhance market appeal and foster consumer engagement. The narrative also reflects on the significance of innovative design and strategic decisions that shaped the gaming landscape in the early 2000s.

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