2min chapter

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Jonah Sachs on Winning the Story Wars: Storytelling is our neglected secret weapon

Singularity.FM

CHAPTER

The Fallacy of Authority

i don't think that a hundred and forty or 200, n 80 characters are sufficientt to tell people a story. The key is not to imitate a pattern, but to create a new one that actually works. Not to tell an old story in a new way, but you actually come up with a new and original story. And so we shall met up t yere and see sethin absolutely. i'm no expert, just like you. My only expertis, if any, is that i've been looking into this world for the last 15 or 17 years a so that's about as as high as my expertse goes.

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