Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.

Chapters:

00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
00:12:00 - Crafting the Perfect Lead Form: An Art and Science
00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
00:28:00 - The Conditional Logic Conundrum in Lead Generation
00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
00:34:00 - Preparing for the Digital Marketing Revolution
00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
00:38:00 - Exclusive Tips for Digital Marketing Gurus
00:40:00 - The Episode's Best Bits: Key Insights and Strategies
00:42:00 - Sneak Peek: What's Next in Marketing Mastery
00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup

LINKS AND RESOURCES:

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Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

https://unbounce.com/pt/

https://www.activecampaign.com/

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