#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Curating the Experience for Buyers
There's conflicting information you don't know if you're going to make the right choice and so by giving them information that helps them feel more comfortable helps them build a consensus. There's a lot of buyers regret or remorse afterward too that you have which is also causing anxiety about making the right choice. It takes a lot of time and effort to do the research and understand not just who your buyers are what the personas are in this buying committee but then what process they have to go through internallyWhat are their challenges? I think that'll that's what it'll help you differentiate even when you're dealing with a competitor andYeah Absolutely we had a question around like conflicting buying options and how those
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