LinkedIn Leverage: How to Find the Right Clients

If you truly believe that you're the person who understands what the client needs, then the only right thing to do is to help them determine the correct buying criteria for themselves. So I'll give you a tangible example from our business that works really well. We have a free course called LinkedIn Leverage where essentially we teach people their methodology on LinkedIn. By the time they come out of the course, they understand the opportunity on LinkedIn. And guess who delivers our methodology? Only us.