Clearer Thinking with Spencer Greenberg cover image

Do organizations have to get slower as they grow? (with Alex Komoroske)

Clearer Thinking with Spencer Greenberg

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Embracing Serendipity in Business Strategy

This chapter explores the concept of serendipity in business by using a jungle doorbell metaphor to illustrate the value of being open to unexpected opportunities. It emphasizes proactive engagement with potential users and advocates for experimental approaches in product development to uncover genuine demand.

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