The Importance of Seasonal Budgets for Podcasting

There's a funny thing in that the numbers don't actually dictate that. I have my own theories, but that is a perfect example of like there's nothing I can put on a spreadsheet to directly track this advertiser response. One of the hardest things about tracking that as well is there are factors that have nothing to do with you that you don't know. There's so much that's just out of your control.