4min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

We Need Wet Toilet Paper, Right?

In advertising, most of it works this way. You put two or three very interesting people in a room and tell them about the problem. If you're lucky, within a week or so they notice something really weird which may seem entirely tangential or irrelevant when they first mention it. And then there's thae third thing, which you have an instinctive urge, and then you just post rationalize. But all three of those modes are actually very different modes of thinking. What sherlock holmes has to do ad this is why i slightly, i slightly resent the fact that sherlock holme is always described as this paragon of pure reason,. because he's a really creative guy

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