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Masters of MEDDICC - The Art Of Decision Criteria With Luke Rogers - #Episode 17

MASTERS OF MEDDICC

CHAPTER

Building Client Relationships: The Banking Metaphor

This chapter explores the concept of relationship management through the lens of banking principles, focusing on the importance of making deposits of goodwill and minimizing withdrawals in client interactions. It emphasizes the need for balance in sales relationships, fostering mutual benefit while avoiding overly transactional dynamics.

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