If you're a founder, stop thinking about your competition and start focusing on how you can do everything humanly possible to create a delightful experience for your customer. And if you're a manager or an employee within a business, especially a start up, who's thinking about joining a new company, i would actually run a sniff test on how much it seems like the founders and senior leaders actually care about competition. Let me know what you think, sending email to alex at morning brew dot com, or d m m on twitter at business barista,. Share it with a friend that you think would love to use founders journal as a tool for thinking better in order to build better.