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#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Modern Wisdom
Is There a Transatlantic Supersonic Jet?
A transatlantic supersonic jet that's going to get people across from New York to London in no time at all? It's an interesting one, isn't it? I mean, it's still, by the way, there are still weird problems that always struck me with supersonic travel. One of which is that unless you can actually make it work across land and on a wide variety of routes, it isn't that big a time-saving to any one given individual. But the other thing that always strikes me as fundamentally flawed with the idea is the eastbound leg. We then really goes, Concorde, absolutely marvellous, used to wake up in New York before
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