3min chapter

Personal Injury Mastermind  cover image

179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.

Personal Injury Mastermind

CHAPTER

The Importance of Being Genuine

I just read Dan Kennedy's book on profit maximization. And the second was client service, client experience and how that can impact your business. I want to switch back to just messaging and that being authentic just for a moment. One that we've recently looked at, and I don't know these attorneys. I've seen them on TikTok, the husband and wife law team, Mark and Alexis Breyer. They they're messaging. The reason it's so natural is because it's completely unscripted. It's exactly what a lawyer should be telling you.

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