Going Deep, Not Wide: Cultivating a Dedicated Fanbase

This chapter discusses the concept of 'going deep, not wide' in building a creative career, emphasizing the importance of focusing on cultivating a small but dedicated fanbase of 1000 true fans rather than chasing mass popularity. They discuss the importance of targeting a specific niche audience and creating something that resonates with them on a deep level, offering practical tips on how to gain and engage with true fans.