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416: Codie Sanchez: These “Boring Businesses” Will Make You Rich

BiggerPockets Money Podcast

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How to Be a Successful Business Owner

Cody Twofold: The real hack in running a business is can you inspire people with a cult-like set of mission and values to want to do the things that you would never have to explain to them. "My least favorite businesses are the ones where I am checking off 472 to do list items because I have to red, yellow and green every member of the team," he says. His advice for someone who wants to get into the business of boring businesses? "I'm a big believer in focusing on the story"

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