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Ned Arick on creating an outbound process from scratch

Outbound Squad

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Heads of Product - What's in My Emal Copy Now?

The number one thing that i heard from a head of product was, our ideas are all over the place. The reason they're not answering their phones cause they don't have timeit like, they're literally an meetings. And so you start these patterns, and you start to understand their day to day and the dateo day. If i send an email between ten and two, for most heads of product, they're not reading it; if i send an y mail at seven, they're just checking their emal. So really, what that tells me is, oh, shoot, my emales have to be quick to the point. Nd, they have to be superrelevant

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