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Why Digital Advertising Is Failing Marketers with Bob Hoffman

The Marketing Architects

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Rethinking Marketing: Embracing Simplicity and Creativity

This chapter critiques the reliance on third-party data in digital marketing, advocating for a deeper understanding of consumer behavior. It addresses the complexities and jargon in marketing practices while calling for simplicity and originality in advertising. The conversation encourages young marketers to challenge conventional wisdom and embrace creativity to drive innovation in the industry.

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