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The Rise and Fall of BuzzFeed News

CANADALAND

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The Crazy Thing About BuzzFeed News

CNN's John Sutter spoke with BuzzFeed Canada editor-in-chief Michaela Coontz. "We published serious journalism," she said, including investigative pieces that were finalists for C.A.J. awards. She says the site was mocked by some who saw it as a way to get people to pay attention and keep them interested. But in her opinion, if you're offering all of these things at once, your chances of keeping someone's attention are better than other options.

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