6min chapter

Mixed Signals from Semafor Media cover image

Inside the Making of a Super Bowl Ad

Mixed Signals from Semafor Media

CHAPTER

Evolving Super Bowl Advertising

This chapter explores the shifting strategies in Super Bowl commercials amidst a changing cultural landscape, emphasizing a move toward humorous content. It also highlights the challenges marketers face in balancing corporate responsibilities with societal expectations and introduces insights from the 'Modern Marketers' podcast.

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