2min chapter

Decoding the Gurus cover image

The Science and the Art of Gurometry

Decoding the Gurus

CHAPTER

The Core Characteristics of Influencers

In order to be an influencer, you need to take the contrarian stance. Self-aggrandizement and narcissism are at the core of what makes a 'guru' A sense of grandiosity and an inflated idea of your own self-importance is another key characteristic.

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