Decoding the Gurus cover image

The Science and the Art of Gurometry

Decoding the Gurus

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The Core Characteristics of Influencers

In order to be an influencer, you need to take the contrarian stance. Self-aggrandizement and narcissism are at the core of what makes a 'guru' A sense of grandiosity and an inflated idea of your own self-importance is another key characteristic.

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