3min chapter

The Next Big Idea cover image

LOONSHOTS: The Science of Generating Crazy Ideas (Safi Bahcall & Daniel Pink)

The Next Big Idea

CHAPTER

Physicists or Mathematicians?

i don't think i'd set foot off a university until i was 29 or 30. And then i just started to get really curious, because i observed something about the world. So you went from you p t program into mackenzie consulting companies? Yes. But then you'll a, you started companywhat's the impetus behind that? Wellin ounor the motivation in academic science is the search for truth - which is kind of exciting, ambitious a higher purpose. Your job is to solve business world problems, whic i happly askd as your solving puzzles and problems but your goal is to make successful companies more successful.

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