4min chapter

The Rich Roll Podcast cover image

Rick Rubin: Modern Master Of The Creative Act

The Rich Roll Podcast

CHAPTER

Is There a Story to Tell?

In the early days of hip-hop, most people didn't think it was music. I can remember being courted by the head of a big record company because we were having some success and he wanted to work with us. He said, what do you attribute the success of rap? We all know it's not music. So in other words, it's a canonization of these instinctual tools that you didn't conceptualize them and bring into the studio.

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