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4min chapter
#54: The Boutique Approach to Taking on the Big Box Stores
That Will Never Work
Introduction
Stephanie cultrus o'neil is the owner of fashion retail business as stelo. Her highly curated selection of designer clothes and pride in customers service means she has a loyal tribe of local customers. But when your local competition is the big box stores, and on line it's goliaths like revolve and amazon, what's the best strategy for success? Can you even scale personal? Well, grab your sling shots and let's get into the episodei i'm mark randolph, co founder of net flicks and six other companies. Welcome to that we'll never work.
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