
From Russia with Likes (Part 1) — with Renée DiResta
Your Undivided Attention
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How to Reach Millions of People in Communities Online
platforms offer the ability to reach people that's how they make their money which means that if you want to reach a particular group of people you can in a way that you never could before. You have that granularity where you're able to reach people not just according to where they live or what they read but who they are which is a very different thing and then the third piece is the gameable algorithms and that's where you get at the unintentional lift that you get from the platforms.
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