What Are Some Difficult Lessons You've Learned in Business?

Luke reflects on entrepreneurship realities: freedom vs responsibility, hiring mistakes, systems, and passion-driven work.

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We’re back with another listener AMA, and this one covers a lot of ground, literally and figuratively. As always, my wife Alyson Charles Storey joins me to answer your questions with no script, no agenda; just presence and truth.

This episode begins with reflections on our recent time in Nevada City, where we explored biocompatible living spaces, round architecture, and the deeper energetics of home. That naturally flows into a conversation on travel hacks: from water and light quality to EMF protection and the unconventional packing strategies that keep me sane (usually), as well as tools for navigating flight anxiety and supporting focus and rest.

From there, we dive into your questions. We cover the hardest lessons I’ve learned in business, mistakes I’ve made along the way ( including investments that didn’t pan out) and how those missteps shaped the way I view entrepreneurship today. Alyson brings her perspective on discernment, balance, and honoring the spiritual side of leadership, as always offering insight that helps ground these lessons in lived wisdom.

Whether you’re curious about travel, business, energy practices, or just love hearing two people process life in real time, this AMA is full of practical takeaways and candid reflections.

Visit beherefarm.com/fall to sign up for the Fall into Here event (September 27-28 in the Texas Hill Country) and get the Animal Power book and deck, plus free guided drumming shamanic journey to meet your power animal at alysoncharles.com/animalpower.

DISCLAIMER: This podcast is for educational purposes only and not intended for diagnosing or treating illnesses. The hosts disclaim responsibility for any adverse effects from using the information presented. Consult your healthcare provider before using referenced products. This podcast may include paid endorsements.

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MORE ABOUT THIS EPISODE:

(00:00:00) Time, Travel, & Discovering Nevada City

(00:11:33) Travel Hacks for Anxiety, Water, Light, & EMF Protection

(00:38:51) Night Journeys & Non-Negotiable Sleep

(00:47:34) Hard-Won Business Lessons on Teams, Freedom, & Purpose

(01:05:28) “Jesus Only?” Trend: Why Some Spiritual Leaders Pivot

(01:29:44) Are We in a Divine Simulation—or Something Darker?