Sarah Levinger on the Evolution of Paid Ads Creative Strategy
Marketing Mindset Podcast
00:00
The Pressure to Innovate
Barry Hot was one of the ones that actually kind of coined this whole sticky note, right? Like a sticky note ad. And so now we're starting to feel pressure to innovate again. So it's just concepts and creative ideas are very, very stick with it. It takes a lot of creative energy for someone to come up with brilliant, brand new, trending concepts at the top.
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