2min chapter

The Next Big Idea cover image

BIG DATA: Cracking the Codes of Love, Happiness and Success

The Next Big Idea

CHAPTER

Sex on a Beach

Sex on a beach is the number one activity in happiness, according to Dr Richard Branson's new book. He says that if you can have sex at an 80 degree day then your life will be better than many other things - such as building a market research firm or starting a car dealer. "It all comes to sex on a beach, which is the name of a cocktail," he said.

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