EP 182: Scaling Go To Market in SaaS - Anupreet Singh (Senior Director of GTM, 6sense)
The Startup Operator
How to Hire a Successful SaaS SDR
The pitch and positioning side of things is the most important. You need to be sure that you're defining the pitch for your product in a consistent way across different teams. Customer success needs to start off with, it needs to go all the way down to account executive or customer success manager. And there should be multiple frameworks making sure that customers are not under or over committing to your products.
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