The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
B2B Growth
00:00
Content Marketing - Is Your Audience a Good Fit?
How does a brand figure out that level of authenticity, tone, style? I think you have to start with your audience. Rat if your audience is very casual, you probably need to be very casual. If your audience is short on time and very efficient in sunding five word tweets, that's how they like to talk as well. You can take this concept of mirroring and apply it in content marketing.
Play episode from 11:44
Transcript
