"What i think of a lot is like a rubix cube. We sit down and it's almost as if we're having a meeting," he says. "Every time we do this, we're just amazed that were i think what's amazing is what we can do when we're not drawing on only our best thinking in the moment"
Creativity is not a mysterious force to be conjured from nothing – it emerges organically from practical efforts to gather, organize, and digest your own ideas, and the ideas of others. Before you create novel work of your own, you can prepare by gathering the ideas you encounter in your daily life in a single, trusted place outside your head. This makes it easier to see unexpected patterns and connections between ideas, leading to more powerful and unique insights in your work.