Introduction

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Kirsten Mann, VP Product and Experience at Aconex explains that organisations are not designed to value design. Instead, organisations are focused on short-term financial metrics instead of delivering great customer and business outcomes. To change the narrative and to help organisations see the value in design, product folks and designers need to continually engage the Executive team in conversation and demonstrate the value of design by solving broader business problems.

Add any links that are specific to the episode https://www.fastcodesign.com/90138470/design-is-inherently-an-unethical-industry http://senseandrespond.co/https://taylorpearson.me/ooda-loop/

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