How Much Passion Do You Need to Build a Product?

Many of the people, many of the listeners of this show are really talented product people. They're used to building and shipping and thinking in a lot of these ways. Do they need to kind of start at step one? That's, that's my first question. And then my second question is like product found or fit. If you're going to build a great little lifestyle step one business, I don't think you need to be passionate about the problem.