Equity cover image

A niche facet of startup employee pay, explained

Equity

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Stock Options: Recruitment and Retention Strategies

This chapter explores the dual purpose of stock options in tech companies, serving both as a tool for attracting new talent and retaining employees amidst changing valuations. It analyzes how adjustments in equity compensation, particularly around 409A valuations, can impact employee morale and compensation expectations. The discussion includes real-world examples from companies like Stripe and Instacart, as well as the complexities involved in updating valuations and the potential psychological effects on employees.

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