2min chapter

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#39—Gary Hamel: Lessons on Keeping Your Business Strategy Competitive

Outthinkers

CHAPTER

Strategic Intent Is Not Where You Start

i think strategic intent is a outcome. It's not where you start, i often see organizations do that. You'll some leader say, we're goin to become a solution company. Ok, what's that? Nobody knows what it is. And so you spend now a long time back filling and trying to explain the organization. I would start with a very wide conversation across the company,. wed start by trying to build out a foundation of insight. They grew out of research. We try to make a distinction between strategy formula ion and strategy implementation execution.

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