TikTok's Own Publishing Imprint Could Affect Authors

The news that TikTok is creating its own publishing imprint could affect authors who have built TikTok as one of their main pillars of marketing, an audience building. I think it may be a sign that if you have a big following on TikTok as an author, it might be time to really push them to some free content that gets them on your email list and secure that right now because things are shifting. If you have not built your business off of TikTok at all or only very little, I don't think this is going to affect you. This is not any time in the near future going to become a main platform where people say only buy off TikTok.