Feeling frustrated with the results of quick fixes and short-term thinking? Ready to create a bold, lasting positive impact but feel trapped in outdated approaches and systems? This is the episode for you! Today, we're joined by the visionary Seth Godin, a globally renowned entrepreneur, bestselling author, sought-after speaker, and marketing expert known for his game-changing ideas in business and leadership.

With 23 bestselling books translated into more than 30 languages, including breakthrough books like Unleashing the Ideavirus and This is Marketing and his latest release, This is Strategy, Seth pushes the boundaries of conventional wisdom, offering insights for thinking bigger, anticipating change, and creating real impact in an unpredictable world.

In his new book, Seth challenges readers to shift from reactive tactics to proactive strategy and provides a roadmap for navigating complexity and achieving long-term success. Join us as we unpack key concepts like the importance of empathy in business, the need to adapt to technological shifts, and how understanding invisible systems can unlock new opportunities.

With over a million subscribers to his daily blog, Seth continues to inspire change on a global scale. Be sure to tune in for a dynamic conversation packed with actionable advice on how to thrive in an ever-evolving landscape. You'll leave ready to think strategically, act boldly, and make your mark!

Key Highlights From This Episode:

The critical difference between strategy and tactics in a world that pushes compliance. [05:51]
Empathy as one of the four components of strategy and why it's so important. [09:10]
Why adaptability is key to success, particularly in industries disrupted by technology. [11:17]
Your origin story and how transformation happens when you challenge old narratives. [16:18]
How marketing has shifted from hype to building real connections and driving change. [19:11]
The power of meeting with like-minded individuals to discuss strategy, not tactics. [21:10]
Recognizing and navigating the systems that drive industries and consumer behavior. [25:42]
Four threads of strategy: Systems, Games, Time, and Empathy. [28:55]
Creating the necessary conditions today for a resilient system to be born tomorrow. [31:19]

For More Information:

Seth Godin

Seth's Blog

Seth Godin Books

This Is Strategy: Make Better Plans

Seth Godin on LinkedIn

Seth Godin on Facebook

Seth Godin on X

Links Mentioned in Today's Episode:

Read Kathy's Forbes.com interview with Seth, 'Seth Godin: What Is Strategy And Why We So Often Get It Wrong'

Find additional links, videos, and other bonus content related to Seth's #1 bestselling book, This is Strategy, here!

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What FREE career support?

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Order Kathy's book The Most Powerful You today (currently in the Top 200 Amazon "Women in Business" Bestsellers!

If you enjoy the book, we'd so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy's digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible.

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Kathy's TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Kathy's Amazing Career Project video training course & 6 Dominant Action Styles Quiz

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Quotes:

"We need to pause in this moment of change – and say, 'Yeah, but what's worth doing tomorrow?' Not just repeating what we did yesterday and holding on for dear life. This is one version of bravery: to claim agency and responsibility." — @ThisIsSethsBlog [0:07:40]

"Someone who doesn't buy from you is doing exactly the right thing for them. – Our job is to create the conditions for them to decide that the right thing for them is to buy from you." — @ThisIsSethsBlog [0:10:16]

"I like to help people tell a positive story and make positive change happen, [and marketing] was the place to do it." — @ThisIsSethsBlog [0:20:24]

"When we see a system undergoing change, that is our opportunity to make a difference." — @ThisIsSethsBlog [0:20:47]

"Being able to describe to people, 'The change I seek to make is this, the people I'm seeking to change believe this, and these are exactly who they are;' it either holds water or it doesn't." — @ThisIsSethsBlog [0:23:06]

"The goal is not, 'How can I succeed tomorrow?' It's, 'How do I – plant the right seeds in the right soil so that when I fertilize and water them over time, I'll have a forest when I need it?'" — @ThisIsSethsBlog [0:30:37]

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