The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Campaign Trend Podcast
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How Much Should I Spend on TV Versus Digital Advertising?
The question that comes up about digital advertising, every conversation I have about this and had this question come up earlier this week. How do you start to answer that question for a client of how much money should they spend on TV versus digital? Which platforms that sort of thing? So to me, this is a classic math problem. And it really depends on what the goal of the campaign is, right?
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