Data Analytics - What's Up With That?

I'm pleased because the book was written with the kind of like the lens on it being consumable for, you know, can I say non-data people or people certainly that aren't sort of data professionals. Yeah, well the level up framework is where it's at. So appreciate that. And you have much us brownie points from me now, Ben. Thank you. They cannot be converted into real money as the disclaimer. Do you want to introduce yourself a bit? What you're up to now, video background, how you sort of like wandered into data? It'll be great just to kick off with that.