Intro

In this episode of the Scrum.org community podcast, PSTs Paul Kuijten, and Fredrik Wendt join Dave to discuss the "lead to value" capability in Professional Product Ownership. They emphasize the importance of contextual awareness, understanding market dynamics, and aligning product strategies with business goals. They highlight the challenges of defining products, the impact of organizational capabilities, and the necessity of considering financial aspects and pricing strategies. The conversation also touches on the iterative nature of product definition and the need for long-term decision-making to avoid accumulating technical and business debt. A key theme in this discussion is the importance of leading teams towards value creation and the practical application of Product Ownership principles.