
Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
AdTechGod Pod
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Navigating Brand Marketing in an Automated Ad Tech Landscape
This chapter explores the crucial role of brand marketing in an automated advertising landscape, emphasizing the importance of storytelling and effective use of ad tech. It highlights how marketers can leverage data to strengthen brand presence in both consumer packaged goods and B2B sectors.
Transcript
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