Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Identifying the Gaps in the Market

One of the things that i see that's very common, especially in early stage sass, is spreading yourself too thin. And what i find helps par down this list and kind of create like an order of operations, is focusing on the segment that you either clearly have the best part of market fit, or you think you will. If if it's too big of a milestone right now, then let's figure out the next one. Ah, but then after that, nine times ot of ten, you might just be focusing on way too many segments and verticles at once. So i would always say, let's go back to that customer research. That's going to make that much

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