Frameworks For Driving Sustainable Growth w/ Mike Duboe, Brian Balfour, Shaun Clowes | Greymatter
Greymatter
The Concept of Loops Is Very Powerful
I think the concept of funnels is deeply embedded in companies, especially more mature ones. But similarly, it doesn't just magically grow by itself, you need to build in loops that enable it to successfully grow. The biggest things come from first observing the natural behaviors of what your users are already doing and then productizing it in a loop format.
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