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311: Expert Edition. Simon Bartold & Paul Griffin: ‘Top 5 Running Shoe Innovations of the last 20yrs’

The Physical Performance Show

CHAPTER

The Death of Maximalism in the Footwear Industry

The Hawker had the patents on the maximalist rocker bottom sort of midsole for a while. None of the big boys really have product that are going head to head with it at all, which tells me they've kind of thrown in the towel and said, right, that's your niche. You do that really well. We're going to leave you alone because we don't think we can make inroads into it. It coincided with the death or the love affair. If you'd call it that many athletes runners had with minimalist shoes,. It was almost like you had to start to let go of that even though that maybe no big competitors directly competing in that niche.

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