Shifting From Pure Lessons to Edutainment

In this week's episode, I sit down with Travis Dykes — a professional touring and studio musician who's built a thriving YouTube channel that teaches bass and music creativity to over 200,000 subscribers. Travis shares how his channel started by accident — simply uploading lessons he wished existed — and how that passion evolved into a full-time creative business. We talk about his shift from gigs to YouTube income, what he learned about consistency, and why discovering your "unfair advantage" might be the most important step in your creator journey.

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BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M

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About Travis:

After getting his start in the professional music industry at an early age, Travis has been a full-time touring and studio musician for over 11 years in Nashville, TN. From the start of his music career, he has always felt a passion for teaching and has taught hundreds of bass and guitar students. This passion prompted the start of a YouTube channel to provide bass lessons and a behind-the-scenes look at the professional music industry. Over the past few years Travis' YouTube channel has grown to over 200,000 subscribers, and he continues to create videos weekly.

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YouTube Channel /// Instagram /// Website /// Book