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Ferrari vs. Lamborghini - Lamborghini Spawns an Icon | 2

Business Wars

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Rivalry on the Road: Ferrari and Lamborghini in the 1980s

This chapter explores the historical rivalry between Ferrari and Lamborghini during the late 1980s, focusing on their contrasting fortunes in the auto industry. It highlights Ferrari's market dominance and racing success while detailing Lamborghini's struggles, setting the stage for significant changes to come.

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