12min chapter

Free Time with Jenny Blake cover image

251: Simply Put—Reducing Friction on Sales Pages and in Business Communication with Ben Guttmann

Free Time with Jenny Blake

CHAPTER

The Importance of Focusing on Benefits

This chapter explores the significance of highlighting the benefits rather than just the features when presenting a product or service. It includes examples of how a tagline was transformed to emphasize the main benefit of time freedom, as well as advice from Jay Akonzo about focusing on one main goal.

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