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20min chapter
The Secret to Building a Social Gaming Empire: Justin Waldron
Secret Stash
The Evolution of Gaming Business Models
This chapter explores the transformation of business models in online gaming, tracing the journey from simple web games to sophisticated service-oriented models like MMOs. It highlights the challenges of monetizing independent games and the rise of in-house payment solutions, with a focus on Zynga's impact on Facebook's revenue and the innovation strategies within gaming studios. The discussion also touches on the significance of adapting to user metrics and the importance of fostering a culture of experimentation in game development.
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Discover
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